VAVA’s leitmotif is to offer a high quality product which embodies the experience, knowledge and art of the great masters of handmade eyewear. Knowledge that is gradually being lost in a time when mass-production flourishes and the use of low quality materials dominates. Nowadays, very few manufacturers are capable of delivering hand-made expertise passed down from generation to generation. This approach, combined with the use of the highest quality materials, makes VAVA unique.
VAVA is inspired by post-industrial cities, such as Detroit, once symbols of innovation and prosperity which subsequently fell into collapse and decay. These cities were reinvented by the citizens to ensure survival. During this time, the Techno movement emerged as a guiding force for this process of rebirth. Indeed, when Techno appeared in the 80s it was part of a movement towards the creation of a Techno City, the city of the future, where technology would emerge as salvation.
VAVA’s mission is to emulate these citizens, representing the human in control of the technological world.