PERRET SCHAAD was founded by Johanna Perret and Tutia Schaad in 2009, shortly after they graduated from the Kunsthochschule Berlin-Weissensee. In January 2010, the duo was invited to show their first collection at the Mercedes-Benz Fashion Week Berlin.
PERRET SCHAAD's vision is driven by creative curiosity and an interest in individual definitions of beauty. The designers combine ideas and experimentation in a line focused on quality and eloquence. Their approach is one of respect for traditional handcraft and technique, along with an irrepressible desire to break the rules.
The duo's love of pattern cutting and their passion for draping are fundamental to the PERRET SCHAAD aesthetic. Through an intuitive design process, fluidity is introduced to the sculptural. Structures are generated by the designers’ distinctive colour combinations and material layering.
PERRET SCHAAD's obsession with contrast and harmony results in a coming together of the finest natural fabrics and innovative technical surfaces.
The palette is subtle and surprising; the look is discrete and new.
Photographer: Juliane Eirich